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Why Customer Orientation Brings More Customers Than Advertising?

Business / 3 března, 2024 / By : Ana Najmušinová Why Customer Orientation Brings More Customers Than Advertising? In the competitive market landscape, securing customer loyalty has become one of the primary objectives for entrepreneurs. In my experience working with small and medium-sized businesses, I’ve observed two types of projects: 1) businesses that invest heavily […]

The Ideal Marketing Director for Your Project – What is HE/SHE Like?

Business,Marketing / 2 března, 2024 / By : Ana Najmušinová The Ideal Marketing Director for Your Project – What is HE/SHE Like? A marketing director is an experienced leader or top manager of a company who has grown from their beginnings as a highly qualified marketing specialist. They manage the marketing and sales department within […]

What Metrics to Track in Marketing to Avoid Budget Loss

Business,Marketing / 2 března, 2024 / By : Ana Najmušinová What Metrics to Track in Marketing to Avoid Budget Loss This post is intended for colleagues and business owners to evaluate themselves and their projects. I often encounter situations where entrepreneurs are dissatisfied with the work of marketers or teams but cannot clearly explain which […]

Advertising: How to Choose Channels and Make Advertising Effective

Business,Marketing / 3 března, 2024 / By : Ana Najmušinová Advertising: How to Choose Channels and Make Advertising Effective Advertising is a marketing strategy or practice aimed at attracting attention to a product, service, brand, or idea through various means of communication. Its main goal is to persuade the target audience of the value of […]

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